Reducing new-user churn by 30%
Led a cross-functional effort to rethink onboarding, cutting first-week churn by 30% and lifting activation.
This is a template case study. Duplicate this file, change the frontmatter, and write your real story. Delete this note when you’re done.
The problem
Describe the situation you walked into. What was broken or untapped? Anchor it in a number where you can — a metric that was underperforming, a goal the team kept missing, a segment that kept dropping off.
What I did
This is the heart of a PM case study. Show your thinking, not just your output:
- Framed the problem. How did you decide this was the thing worth solving?
- Got the evidence. Research, data, interviews — how did you build conviction?
- Made the calls. What did you choose to build, and just as importantly, what did you choose not to build?
- Shipped and iterated. How did you de-risk, test, and roll out?
The outcome
Quantify the result and the impact: the headline metric, secondary effects, and what the team learned. If you can, note what you’d do differently next time — reflection reads as senior.
What I learned
A short, honest paragraph here goes a long way. It shows you grow from your work.